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SOCIAL MEDIA

ALS ICE BUCKET CHALLENGE

August 17, 2014

By now, I'm sure there aren't many who have not heard of the ice bucket challenge as it is currently dominating social media in effort of bringing awareness to ALS (amyotrophic lateral sclerosis, often referred to as "Lou Gehrig's Disease"). I was nominated this weekend to participate by pouring ice water over my head or donate to the charity within 24 hours, as the challenge goes. I immediately chose to donate; consequently, I'm challenging whoever is reading this to do the same.


I was reading Pete Frates' story earlier (he's the inspiration behind the challenge) and found myself incredibly proud of people in general for listening to a voice amidst a struggle and now continuing to spread the word at a time where he can't vocally do it himself. The amount of exposure this disease is getting as a result of what is arguably the most successful charity campaign of our generation... maybe all time... is nothing short of genius and is quite an amazing thing to watch.

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